Trust
Editorial Standards
Our newsroom is Midwest-first, Latino-owned and culturally fluent. Every story still has to earn its place on the facts.
- Verify first. Facts, dates and claims should trace to reliable reporting or primary sources.
- Add something original. A press release or another outlet can start the reporting; it cannot be the finished story.
- Keep the Midwest honest. We use a regional angle when it genuinely matters and never manufacture local relevance.
- Label uncertainty. Rumors, reports and marketing claims stay clearly attributed.
- Earn the word review. We call something a review only after firsthand viewing, playing, listening or use.
- Keep judgment separate. Access, sponsorships and affiliate relationships do not buy favorable coverage.
- Correct the record. Material corrections are visible and substantive updates are dated.